Free Live Workshop : Cold Email for B2B Teams
The Cold Email System Behind 850k+ in Pipeline
Hans Dekker breaks down the exact system we use to book 15-30 qualified meetings per month for B2B companies. You'll see every step, from list building to booked appointments, so you can run it yourself or have someone do it for you.
Free Bonus With Your Registration (worth €2,490)
2,000 Custom ICP Leads for Your Industry
Every attendee gets a fully enriched lead list tailored to their business. Verified email addresses, buying signals, and company data.
2,000 ICP Leads with verified emails and buying signals
The Cold Email Playbook with exact sequences we run for clients
Plug-and-Play Automations pre-built workflows you can launch day one
How to Reach Buyers Ready
to Say Yes
Find companies actively looking for what you sell and hit them at the exact right moment:
The buying signals that tell you who's ready to buy now
How to build lists that practically sell themselves
Why perfect timing beats perfect copy every single time
Turn Every Reply Into a
Meeting on Your Calendar
Replies mean nothing if they don't become revenue. Here's how we close the gap:
Why we pick up the phone within minutes of a reply
The enrichment system behind our insane show-up rates
How your sales team gets warm, ready-to-close meetings
Write Emails That Decision
Makers Actually Answer
Forget templates. Learn the frameworks behind emails that book Stripe, Amazon and Intel:
The exact structure behind our best-performing campaigns
How to stand out in an inbox flooded with generic pitches
The follow-up sequences that consistently double reply rates
Comparison
You run a B2B service, Consultancy, or SaaS company
This is not for you if:
You’re looking for quick-rich schemes or spam tactics
You sell low-ticket products or e-commerce
You’re not willing to implement proven systems
You prefer organic growth only with no outbound
This is for you if:
You run a high-ticket B2B service or consultancy
You want a predictable system to generate qualified leads
You’re ready to invest in premium client acquisition
You value data-driven, scalable outbound strategies
Hans Dekker
Hans Dekker built and sold two outbound companies: Lyne.ai, an AI cold email personalization tool, acquired within 12 months. Adyntel, an ad intelligence API, acquired in 2025. After that, he joined Instantly.ai as Head of Education, the biggest cold email platform in the world. He's developed campaigns for over 200 B2B companies. He didn't just learn cold email. He built the tools the industry runs on.
